How to Sell on Pinterest: A Step-by-Step Guide for Grow Your Brand

Pinterest has rapidly become one of the fastest increasing social media networks with 300 million active monthly subscribers. Despite this growing popularity, many companies have not yet taken advantage of selling to better connect with their target audience on Pinterest. This may be partially because they’re just not “getting it.”

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Many people go to Pinterest to get inspiration for home decor, fashion, recipes, etc.

But what most people don’t know is that Pinterest is a huge business marketing channel.

If you want your sales to expand rapidly and easily, check out how to sell on Pinterest.

If you choose one of these categories, To find out your brand on Pinterest will be very easy for customers. You’ll want to select one or two main business-related categories and concentrate on appropriate boards.

How to get started on Pinterest

Pinterest is the best if you choose social media marketing, it’s time to start developing your account and get prepared to sell. This is a quick step-by-step guide to get began:

1. Create an account for the business.

First of all, you need to create a Pinterest business account if you don’t have any Pinterest business account. To establish a fresh account, follow these steps: Go to Pinterest.com and press “Pinterest for Business.”

Choose “Join as a Business.”
Complete all your business information.
Read and accept the Service Terms of Pinterest Business.
Click “Create Account” to complete.

If you don’t want to loos your boards, pins, follower. then you can convert your personal Pinterest Account into Business Account. Below are the steps to convert personal Pinterest Account into Business Account.

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Sign-in into your personal Pinterest account.
Click on “Pinterest for Business.”
Then click on “Convert Now.”
Click on the “Convert” button to complete the data.

2. Complete your Business Account profile.

It’s time to finish your Business Account profile once you’ve set up your business account. An optimized Pinterest profile is necessary for companies on this social media platform to connect and transform more skilled leads.

You have to enter a few more information when you are completing your Business Pinterest Profile like Username, Upload Logo, Bio, Location.

3. Create Buyable Pins

There are plenty of excellent ways to sell on Pinterest products, but Buyable Pins is one of the simplest ways. They offer people a way to buy the products on your Pinterest page immediately. You will be eligible for Buyable Pins if you use a large eCommerce platform to sell products like Shopify.

To add a Buyable Pins in your into Shopify and click on the “Pinterest/Shopify” page. To bring Pinterest into your sales campaign,
click the “Add” button. Voila – you have finished!

4. Use the Rich Pins Right Selection

Rich pins are also offered by Pinterest. In the Pinterest Ads Manager section you can play with your rich pins, and you will find 6 categories to choose from.

Product pins
Recipe pins
Article pins
Place pins
Movie pins
App pins

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4 thoughts on “How to Sell on Pinterest: A Step-by-Step Guide for Grow Your Brand”

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